GTA 6 & AI Pay: Human Genius Still Matters

Let's break down what the Take-Two CEO, Strauss Zelnick, had to say about GTA 6 AI developer pay. It's a bit of a hot topic, especially with all the buzz around GTA 6 and the whole AI thing creeping into, well, everything.

So, Zelnick hopped on CNBC this week, right? Big talk was GTA 6, naturally. Everyone's waiting for it like it's the second coming of gaming. But then the AI question popped up – you know, how much of this mega-hyped trailer is AI-generated?

Zelnick kinda sidestepped the generative AI part, but he did say they've been using AI tools "since the very beginning." Says the gaming industry's been innovating with AI for ages. Fair enough.

But here's the interesting bit: he doubled down on the "human genius" part. "Tools may be digital, but the creative genius is human," he said. It's almost like a quiet nod to all the devs sweating it out, making these games. And honestly, compared to some other execs out there – remember that Amazon Games dude dissing game actors? – Zelnick's comments sound almost… decent?

He even went as far as saying Take-Two believes in "protecting and paying human beings," and get this, "we ought to pay for their work if it's replicated by AI after their work is done." Whoa. Sounds good, right?

But, and there's always a but, this is where the real world kicks in. Generative AI in gaming is a minefield. Legal stuff is murky, and let's be real, trusting big businesses to just do the right thing? Not always a safe bet. Remember those game actors on strike? It highlights the whole power imbalance thing.

Zelnick's words are nice, maybe even a good sign. But in the messy reality of AI and game development, words are just words. We'll have to wait and see if this "creative genius is human" and "developer pay" talk actually translates into something concrete, especially when GTA 6 finally drops and the AI questions get even louder. It's a space to watch, for sure.